Barkan Hofman is a researcher specializing in digitization processes and innovation implementation in organizations. She currently serves as a research assistant and interviewer in the laboratory.
Education:
– B.A. in Communication and Sociology-Anthropology, Ben-Gurion University of the Negev
– M.A. in Communication and New Media, Reichman University
– Currently pursuing a second M.A. in Organizational Culture (Research focused) at Ben-Gurion University of the Negev
Professional Experience:
Alongside her academic pursuits, Hofman maintains a career as a copywriter and content writer, with Hadassah Medical Center as her primary client.
Research Interests:
Hofman’s research interests are diverse, with a focus on:
– New media and social networks
– Innovation implementation in companies and organizations
– Organizational changes
Her current thesis research explores the implementation of artificial intelligence systems in radiology.
